Let's say, hypothetically, that the Museum of Modern Art's more avant garde rooms (the ones that we were always told on field trips not to go into) became sentient beings, fell in love with disco and 80s electronic pop, and decided to start a band. What you would get, in the best case scenario, is The Young Professionals, an art-pop band from Tel Aviv that has broken down the walls between visual and performance art.
The Young Professionals caught their first break when their cover video of D.I.S.C.O. (a song originally performed by Ottawan in 1979) went viral, and it's no wonder that it did, considering how many levels of artistry it climbed in just a few short minutes.
I got the chance to talk to the band about their upcoming release, their roles as artists and musicians, and their plans for the future.
Before anything else, please introduce yourselves and let everyone know what your role in the band is.
I’m Ivri Lider, and I am the lead singer of the The Young Professionals.
Let’s address the obvious first—your music transcends a simple sonic experience, the visuals behind your songs add so much depth to the music you’re making. Was it a conscious decision when you started the band that you wanted to take on more than just the “hearing” part of music?
Definitely yes, we always felt like the visual aspect is very important and is a great way to help music and lyrics get to the heart/mind of the listener/viewer. we feel like these days we not only "hear" music , we actually "see" it at the same time usually and that makes the visual aspect really important.
Your springboard came from your viral video for DISCO, do you feel that the videos you make now have to live up to that first phenomenon?
When you do well with your first video it usually becomes a reference to theory stuff you create after. We try not to imitate it but to take the fun creative spirit that led to it as a way to handle all our projects.
Your musical influences (70s disco and 80s electronic) are usually considered to be the lesser side of music, especially when you consider the Disco Demolition in 1979. But you’ve managed to take genres that are normally thought of as sort of brainless and make them dark and thoughtful—where do you draw that darkness and lyrical intelligence from?
We feel like the combination between something that’s "light" and "simple" and something that is darker and deeper to be interesting. combining different styles and moods is interesting for us.
The artists that I would consider to be your contemporaries are Lady Gaga and The Scissor Sisters— but your work is very distinct even compared to them. Who would you consider to be your contemporaries in the modern music scene?
we are honored of those examples and we'll def add the Pet Shop Boys , LCD Soundsystem , Stromae , Justice, NIN
You’ve performed at Tel Aviv’s Museum of Art, would you consider an art museum to be the ideal venue for experiencing the type of music you make?
It's def one of them, we had a great time creating that piece for the museum with the music and video and we really hope we'll get to do a lot more of those next to the more "regular" music venues
You’re releasing your new single “All Of It But Me” on February 20th, what are your goals for this year following the release?
We're finishing our new album these days, we're really proud of it and we hope that we'll get to release more songs and vids from it soon so people all over can connect to it. We had a lot of fun writing and recording it, and there's some really cool collaborations on it so we hope people will like it.
If you want to keep up with The Young Professionals, check out their Facebook page, and visit their Youtube for more exceptional videos.